Walk of Fame

Posted on Jun 19, 2013 in News by CDX Comments Off on Walk of Fame

CADEAUX JEWELRY Walk of Fame : A new advertisement developed for CADEAUX JEWELRY’s ongoing campaign, featuring a poster with CADEAUX JEWELRY ring Berlin in 18 Karat gold placed on the pavement of Hollywood Boulevard’s Walk of Fame.

Characteristic to the particular location are embedded stars honoring individual actors, musicians, producers and important personalities from the entertainment industry.

Photographer Sirirat Lopanpaibul in Los Angeles shot the street picture for CADEAUX JEWELRY. To take this technically demanding shot Ms. Lopanpaibul captured the scene at dawn when daylight was just beginning to reflect off the pavement, early enough also for the area not to be crowded. She increased shutter speed to achieve a darker foreground and aperture for deeper sharpness.

k:drei advertising agency in Düsseldorf, Germany conceptually developed the advertisement, including the tagline Walk of Fame. k:drei mirrored the image for a desired top-right-to-lower-left diagonal effect, digitally enhanced the golden hue of the stars, darkened the blueish pavement and adapted the photo for advertising use.

CADEAUX JEWELRY Walk of Fame continues CADEAUX JEWELRY’s poster ad series launched in 2001. The desired message is all too clear. Placing the poster that carries the product in a famous location suggests that people who wear CADEAUX JEWELRY are stars in their own right.

The ad shows the CADEAUX JEWELRY ring Berlin in 18 Karat rose gold with princess-cut diamonds in white gold settings.

For more information please contact BAECHTOLD LTD. in Bangkok, Thailand • Mr. Tevin Baechtold • Tel. +66 2939 7030 • or, CADEAUX JEWELRY at Gaysorn Shopping Centre • 1/F, 999 Ploenchit Road, Bangkok, Thailand • Tel +662 656 1350