CORUM was founded 1955 in La Chaux-de-Fonds, Switzerland, with an accent on extraordinary and innovative design. In the 57 years since inception, CORUM has launched unmistakable creations like the Coin, Romulus, Meteorite and Bubble watches, and singular achievements as the Feather and the Vanitas watches. An absolute first in the industry was a partnership between a high-end watchmaker and a luxury automobile name, which resulted in CORUM’S Rolls-Royce watch. Since 2005, Antonio Calce, CORUM’S CEO, has focused the collection on its foundations and core identities with a strong attention on quality. Under his leadership CORUM’S creative history continues with the Golden Bridge and its unmistakable linear movement, and the Admrial’s Cup with its empathy for sailing and the spirit of extreme adventure.
Didier Cuche, ski legend and Swiss Man of the Year 2011, is brimming with energy. In tribute to its ambassador, CORUM presents a Limited Edition watch: the Admiral’s Cup 44 Chrono Centro Didier Cuche. The precision of Corum timepieces reflect that prevailing on the ski slopes, where performances are timed to the hundredth of a second and ranks directly depend on an athlete’s precision in a downhill runs. Concentration, attention to detail and regularity are attributes the industry shares with ski-ace Didier Cuche. It is thus that a partnership between the skiing legend and Corum has materialized and now is epitomized in a dedicated watch.
Didier Cuche was moved when CORUM presented him with his very own model of the limited edition. He said, “Given that I have fought over hundredths of a second my whole career, receiving a watch that has been dedicated to me personally is a great symbol which marks the passing on to a new stage in my life, a new era.” More than 60 watch lovers were invited to the Guarda Golf Hotel in Crans-Montana for a sneak preview of the Admiral’s Cup 44 Chrono Centro bearing the effigy of Didier Cuche, Swiss ski legend and Corum ambassador.
The sporting nature of the Didier Cuche model is embodied in the velvety matt glow of its 44 mm case in vulcanized rubber. Its extreme black interpretation of Corum’s signature design creates a contrast with the orange accents revealing the sheer vitality of this model: the rim of the nautical pennants on the fitted flange, the chronograph seconds hand, the Limited Edition logo, as well as the minute circle surrounding a dial featuring a unique décor. The center is adorned with a motif depicting the sportsman, whose face – part ski champion, part private citizen – is interpreted using tone-on-tone, matt and shiny effects.
This limited edition is powered by the mechanical self-winding CORUM CO960 movement that is chronometer-certified by the COSC. It is equipped with the ultimate sports complication, the chronograph in the distinctive Chrono Centro mode. The case is water-resistant to 100 meters and fitted with a black vulcanized rubber strap and a triple folding clasp. Limited edition: 100-pieces.
A linear self-winding automatic movement heralds a new era in the legend of this unique movement. Few mechanical movements have had such an impact on horological history as CORUM’S baguette movement. The mainplate and bridges are made of 18Kt gold. The automatic linear-winding movement is made of 194 parts and has an oscillating weight made of platinum. The barrel is miniaturized to match the vertical lines and feeds a 40-hour power reserve. The linear oscillating weight floats on PTFE Teflon coated rails, while the contacts are of beryllium copper. The case is tonneau-shaped, of 18Kt gold, curved and set with 4 antiglare sapphire crystals that reveal the movement.
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