The Idea behind CADEAUX JEWELRY’S Key Visual

The key visual in CADEAUX JEWELRY’S campaign is the poster. For like an individual making a statement, a poster communicates, catches the eye, turns heads and is remembered.

What the poster represents is in real life the individual, the person who becomes his or her own stage, who attracts through appearance. And like the person, the poster upholds its statement against different backgrounds and emotions. For while life is change, individuality and values persist.

In casting personality, in communicating identity, values and rank, jewelry excels, even against changing backgrounds and over a very long time, in some cases over millennia.

Yet jewelry always begins as a siloloquy, as an intimate reflection about self and style – the jewel and I. But then, when gold, gemstones and personality have bonded, when the unique alliance of character and jewelry is cast, a jewelry identity, made unmistakable by CADEAUX JEWELRY, is shown.

k:drei agentur für kommunikation advertising agency in Düsseldorf, Germany developed and realized the visuals for CADEAUX JEWELRY, starting with the Blue Brick Wall “Intensely Private” in 2001. The Museum “It’s about Impression” followed in 2004, the Man on the Wall and the Forest “Very Attracting” in 2007, and the Tank “Make Love” in 2009.