CORUM: Key to Rebecca

Rebecca de Alba is the new ambassador of Corum: El Tiempo de Rebecca

In the middle of the effervescence of the Salon International of Haute Horlogerie of Mexico Corum announces its new partnership with the Mexican star: Rebecca de Alba.

Combining altruism and elegance, this big-hearted artist has been chosen by Corum to carry the colors of the brand throughout Latin America.

With a clientele of connoisseurs and epicureans, Latin America is a really demanding market to which Corum is highly committed. Corum has decided to partner with this Mexican celebrity to represent the Brand across the continent.

Fascinating and charismatic, Rebecca presents herself as the perfect partner for Corum, both devoted to every project they start and sharing the same philosophy. Beyond her beauty and elegance, the artist shares the same philanthropic values as Corum.

To support the Rebecca de Alba Foundation, created in 2008 to help youth and children suffering from cancer, Corum and Rebecca join their creativity to conceive a limited edition of the Admiral’s Cup Legend 38.

Rebecca de Alba said: “I am deeply delighted and proud to be the new Corum Ambassador. This project is very important to me because it is the first time that I combine my personal image with a fine watchmaking brand. This is a special partnership for me because it associates generosity with time. That is why I decided to go further and create a watch dedicated to my foundation. Rebecca’s time has arrived”.

News by Montres CORUM Sàrl Rue du Petit-Château 1, CH-2301 La Chaux-de-Fonds, Switzerland, www.corum.ch




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