Willpower, performance, a quest for perfection, Switzerland and the Neuchâtel Mountains – sharing these common factors makes a natural connection and a perfect partnership between Corum watch company and its addition to the brand’s roster of top-flight ambassadors, six-time alpine skiing world champion Didier Cuche.
Swiss made performance by the skiing champion
In the alpine skiing world, Didier Cuche is known as one of the highest performing, most outstanding and most highly appreciated skiers on the circuit. Despite the challenges on the track, the Swiss skier never fails to give an impeccable performance and emerges victorious in most of his runs. Didier Cuche continues to proudly fly the Swiss flag with every incredible feat.
Corum’s tribute to Didier Cuche
Apart from Didier Cuche’s impressive reputation, his determination, charisma and generosity appeal to the Swiss watch company in representing its brand image. Driven by the same passion for performance, Corum consolidates with Didier Cuche in creating a 100-piece limited edition watch especially dedicated to the Swiss champion.
Inspired by Corum’s Seafender line is a watch built for extreme sports – the Admiral’s Cup 44 Chrono Centro Didier Cuche. This sporty watch is powered by the mechanical self-winding CO960 movement that is chronometer-certified by the COSC.
As every hundredth of a second counts in skiing, this watch ensures you to be in perfect control of time with its 48-hour power reserve and functions hours, minutes and small seconds. The watch is also equipped with the ultimate sports complication – a chronograph with minutes and seconds indication in the center.
The Didier Cuche model echoes the sporting nature of the skiing legend with Corum’s signature twelve-sided case and strap in extreme black vulcanized rubber and 100-meter water resistance. The crown is engraved with the Corum key reflecting the same keys that opened the doors to success for Corum and Didier Cuche: the quest for precision and technical mastery.
Didier Cuche face motif: part ski champion, part private citizen – Swiss personality of 2011
With an incredible blend of determination and sensitivity, Didier Cuche’s personality has made his mark on Swiss minds. On top of being an elite sportsman, the public recognizes in him the dimension of the Man as a whole.
The Admiral’s Cup 44 Chrono Centro Didier Cuche represents the sportsman with a face motif on the dial and back depicting both his sporting and personal competence. The dial in black or anthracite version is adorned with a tapestry pattern face motif while the grey sapphire, screw-down open back is with metalized face motif.
With his great personality, iron will and strong character, no doubt he has won the hearts of the Swiss public and was named Swiss personality of 2011.
Thailand has received the last available 10 pieces of this limited watch. At a net price of 340,000 Thai Baht, the Admiral’s Cup 44 Chrono Centro Didier Cuche is available at Cadeaux Jewelry Shop located at The Peninsula Plaza, Bangkok (contact Khun Wimonpun, Tel 02 652 1909), and also at
Central Chidlom, 3rd floor, Mook Yai from 22 June until 9 July.
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